It wasn’t so long ago that organic light-emitting diodes were used
only in small handsets, but the time has come for OLED to earn its place at the
summit of monitor and TV display technologies.
OLED has an advantage in how it doesn’t need special backlighting,
meaning that screens based on it are thinner than LCDs.
Being a top-quality display technology, with high brightness and
resolution, definitely earned it points as well.
Now, LG is eager to act as the company that truly establishes OLED
as a viable TV and monitor solution.
CES 2012 will be the proving ground, LG having chosen to
bring along and showcase a 55-inch HDTV.
“Our objective has always been to actively define and lead
emerging display technology markets,” said Dr. Sang Beom Han,
CEO and Executive Vice President of LG Display.
“Although OLED technology is seen as the future of TV display,
the technology has been limited to smaller display sizes and
by high costs, until now. LG Display’s 55-inch OLED TV
panel has overcome these barriers.”
LG implemented white OLEDs (WOLED) overlaid with colors,
so as to achieve a lower error rate and a higher clarity.
Also, the WOLED prototype measures a mere 5mm in
thickness, which is a fifth of an inch.
January 9 is when it will be on display, at the company’s booth
in Las Vegas
(that is where the Consumer Electronics Show takes place).
The company actually jumped the gun with the announcement,
as opposed to most other CES 2012 participants, which have
only hinted at what may or may not come out of their labs by then.
Unfortunately, no pricing details have been provided, or
anything about availability, so it is unclear if
consumers will be sufficiently impressed.
LCDs have had, after all, time to grow on people and,
as a technology, are mature enough to be affordable as well.
OLED will have to be competitive in both performance
and pricing if it is to take off, especially in the current economy.